Product photoshoot for AV Typography, a design studio and brand that creates ethical, beautiful greetings cards with one-off illustrations that are available in small independent shops around the UK. Photos captured on this product shoot showcase Amy’s ethical stationery paper goods side of the brand, her core values, and primarily focusing on illustrative design details. All this alongside the fact that all cards are completely plastic free and packaged in 100% compostable packaging had to be portrayed with calming blues inspired by her surroundings of her studio by the sea. I captured the wide range of card designs and products in her shop, producing an extensive portfolio which is then used for social media marketing, promotion and website with online shop and Etsy.
Founded in 2016, AV Typography is an ethical design studio that specialises in branding design, illustration and selling sustainable paper goods for the everyday stationery lover. Amy is a freelance illustrator and graphic designer working with small businesses and supplying independent shops with these plastic free lettered greetings cards and stationery. Sustainability to AV Typography is all about using natural materials where possible. It means using paper that is ethically sourced, and packaging that can be recycled and composted to a natural state.