When it comes to building a successful brand, visuals are everything. I may be biased, but high-quality brand photos help create a professional, cohesive image and builds trust with your audience. Whether you’re launching a new business or refreshing your current branding, here are the essential brand photos you need to showcase your business.
Headshots & Team Photos
People connect with people – and I constantly remind my lovely clients that sharing a photo on the grid will gain more engagement. People love to see a face in the feed every once in a while and professional headshots of you and your team create a personal connection with your audience. Just like this! Whether for your website’s ‘About’ page, social media, or press opportunities, these images should reflect your brand’s personality. And I don’t just offer your standard headshot – mine are focused on being fun, story telling and being as authentic as possible.
Lifestyle & Candid Shots
Candid photos of you in action tell the story of your brand and show how and why you do what you do! These can include behind-the-scenes shots of your workspace, the day to day of the business, and customers in action, depending on what you do. They add authenticity and give potential clients a glimpse into the heart of your business.
Product Photography
If you sell a product, high-quality product photography is non-negotiable. These images should be crisp, well-lit, and styled to match your branding – which is exactly what I offer in one of my Product photoshoots. Consider a mix of clean, studio-style product shots and lifestyle images that show your products in use, perfect for e-commerce platfroms and all your marketing needs.
Service-Based Action Shots
For businesses that provide services, action shots of you working are invaluable. Whether you’re a consultant, a designer, or a wellness coach, photos of you engaging with clients, speaking at an event, or demonstrating your expertise help establish credibility and trust. And these natural photos are perfect to show the services you offer on your website and social media. Win, win! From a vodka brand making their best selling product, to an accountant sorting files.
Workspace Photos
Your physical space says a lot about your brand. Whether you have a beautifully designed storefront, a cosy home office, or a vibrant co-working space, sharing photos of where the magic happens adds depth to your brand story and shows customers a little bit of personality behind your services.
Client Interaction
Showing real interactions with your customers or clients in your imagery builds social proof. If possible, on one of my Lifestyle shoots, I capture moments of happy clients using your products or engaging with your services. These gorgeous photos can be paired with testimonials for maximum impact, and are perfect for sharing your happy customer reviews on socials.
Seasonal Photos
Seasonal branding images help keep your content fresh and relevant throughout the year. Consider updating your visuals with themed photos for events, seasons, special promotions, or product launches. I recommend booking a Lifestyle shoot for your business 3-4 times a year so you gain imagery from across the 12 months to repurpose as and when needed. This works in sync with the seasons, reflects lighting at a certain time of year and portrays the right surroundings in your feed when using photos online.
There’s a whole host of imagery for your brand that I capture for clients when working with them on one off shoots, or for a longer period, but these are a fantastic starting point and set you off with great imagery from the start.
If you’re ready to elevate your brand with high-quality photography, let’s chat! I specialise in capturing the essence of independent businesses, creating images that truly reflect your brand identity in an authentic way, best for marketing and shouting about all you do.
