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Why you need photographs for your brand

16th Nov 2022

You have your branding on point. Business cards are at the ready, logo finalised, product sorted. You are ready to go. Apart from one key thing – brand photographs. Photographs are the main selling point of any business and are what customers first notice. Visual aspects of your business are the key to gaining exposure and sales. That simple.

Photographs are primarily there to sell what you do. Whether it’s your gorgeous products new to the market, your services or even you and the face behind the brand. It all comes down to the photographs that showcase your business and make it unique.


Bar Buoy   Ella's.


As a photographer, that’s exactly what I aim to help small businesses and brands do. I help you share your story, your product and get your brand seen.

I provide beautiful imagery that people will not scroll past. Did you know that Instagram has 95 million posts each day? You heard it right. And of those posts, those that include an image receive 120% – 180% more visibility and engagement!

How is your brand going to be noticed and, most importantly, how are you going to get potential customers to interact with that many posts as your competition?


Here are 5 simple reasons why you need photographs for your brand:


  1. Visual aspects of your business are most prominent.
  2. Branding photographs deliver the personality of your business.
  3. Instagram is one of the fastest growing social media platforms.
  4. Photographs drive sales.
  5. People do business with PEOPLE, not business, so show your face.



One of the biggest mistakes I see people make is underutilizing their photography assets and their investment. Personal branding, product and lifestyle photography is a powerful tool for your business, and therefore having a library of photographs to pull from can save you time and money over the long-term. Your photographs then also have your brand personalised into them, making them unique and something that no other brand can steal or use.

So, what are you waiting for? My product photography and branding photoshoots provide you with a portfolio of marketing ready images that will communicate your brand online. It’s now your chance to make your product stand out from the crowd. Stop people scrolling and start getting that photoshoot organised!


Book your photoshoot now



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