When it comes to festive marketing your business during the festive season, high-quality visuals are everything. You need to get your Christmas photos sorted.
Christmas is one of the most important times of the year for businesses – whether you’re a cafe looking to draw in customers for seasonal specials, an independent brand launching Christmas gift sets, or a venue preparing for festive events. Your business photos need to capture the magic, warmth, and excitement of the season while staying true to your brand. Here’s everything you need to know about getting your Christmas photography sorted.
1. Plan Ahead
Great festive marketing starts early. Ideally, you should be shooting your Christmas content by late summer or early autumn to allow time for me to edit, you to design marketing materials, and schedule posts to make the most out of your shoot. If you’ve left it to the last minute, don’t panic – but do book in with me ASAP to ensure availability before the rush.
2. Define Your Festive Aesthetic
Your Christmas visuals should align with your brand identity. Are you going for a classic red-and-gold theme, a modern minimal look, or a cosy rustic feel? Define your aesthetic early so your shoot is cohesive across all platforms – your website, social media, email campaigns, and print materials.
3. Showcase Your Products or Services in a Festive Setting
Your Christmas photography should highlight what you offer in a way that feels natural and festive. If you’re a coffee shop, think beautifully styled shots of steaming festive drinks. For product-based businesses, book a product shoot and consider styled flat lays with seasonal props like pinecones, ribbons, and warm textures, whilst still being on brand. Consider Lifestyle shots that feature people enjoying your products or experiencing your service.
4. Create a Social Media Content Plan
Once you have your images, put them to good use! Plan your content calendar for the season, and your festive marketing, including:
- Countdowns: Tease upcoming launches and festive promotions.
- Gift Guides: Showcase your products as the perfect Christmas gifts.
- Behind-the-Scenes: Share your festive preparations and make your audience feel part of the journey.
- User-Generated Content: Encourage customers to share their festive experiences with your products or services.
If you need social media management to make the most of your festive imagery moving forward, get in touch! I know some people, who I work with collaboratively on projects.
5. Book a Photographer Early
If you’re serious about your festive marketing, working with a professional Photographer will save you time and ensure you get high-quality content tailored to your brand. I may be biased, but it’s such a beneficial investment, especially during the busy festive season. And get booked in way in advance!
Christmas is one of the most visually driven times of the year, and strong imagery can set your brand apart. By planning ahead, defining your festive marketing, and investing in high-quality photography, you’ll ensure your business shines and stops people scrolling during the festive season.
I specialise in creating authentic, engaging imagery for authentic brands, food, drink, and hospitality businesses, along with growing independent makers alike, so if you need your Christmas photography sorted, let’s chat!
